Certified brand
Purèz Natural Cosmetics
Purèz Natural Cosmetics is a Dutch mineral makeup and skincare line founded in 2015 by Jan Benham, who has worked in holistic beauty and natural cosmetics for more than 40 years. Its foundations and powders are handcrafted in the Netherlands from natural, skin-friendly ingredients.
- Based in
- Winschoten, Groningen, NL
- Founded
- 2015
- Certified since
- 2026
- Products certified
- 5
Story
Purèz Natural Cosmetics was started by Jan Benham in 2015 to build a mineral makeup line without giving up the feel of going bare-faced. Its vintage-inspired lipsticks and mineral foundations are based on historical formulas, updated with ingredients such as rose powder, rice starch, natural pigments and botanical oils.
Each foundation is individually handcrafted in the Netherlands. The brand states its products are formulated without parabens, talc, carmine, chemical sunscreens, bismuth oxychloride or synthetic colours and fragrances, with reusable or refillable packaging and an aluminum-free deodorant line.
Certified products
5 products with the seal
Each was screened ingredient by ingredient against the CertClean standard and renewed on the active licence.
Brand details and story compiled from the brand’s own public materials for this demo. Certification covers the products listed above against the CertClean ingredient standard; it is not an endorsement of marketing claims. See what the seal checks.